HCC HOLIDAY POPUP
HOUSTON COUNTRY CLUB | HOUSTON, TX
CUSTOM OFFSITE LUXURY SHOPPING EXPERIENCE
PHOTO: ERI REYNA
This holiday luxury pop-up brought a curated retail experience outside the traditional store environment, giving invited guests a more personal way to shop during the season. Product presentation, hospitality and a carefully designed setting transformed the appointment into an experience centered on discovery and service. By removing the traditional retail floor from the equation, the pop-up created a quieter and more exclusive relationship between guest, product and brand.
THE EXPERIENCE
DDG reimagined traditional holiday shopping as a curated luxury retail and hospitality experience. Environmental design, product presentation and personalized guest service created an offsite setting where shopping felt private, elevated and effortless.
THE APPROACH
Creative Direction, Experience Design, Event Production, Production Management, Scenic Design, Technical Production, Vendor Management, Talent Management, Guest Experience, Onsite Management, Budget Planning, Venue Management