ROCC HOLIDAY POPUP
RIVER OAKS COUNTRY CLUB | HOUSTON, TX
CUSTOM OFFSITE LUXURY SHOPPING EXPERIENCE
PHOTO: JAMES SCHNEIDER
Created as an alternative to the conventional holiday shopping experience, this offsite luxury pop-up gave invited guests an intimate setting to discover and shop a curated product selection. Elevated hospitality and considered product presentation made the experience feel closer to a private appointment than a retail activation. The environment allowed the brand experience to extend beyond the store while preserving the level of service, discretion and attention expected within luxury retail.
THE EXPERIENCE
Create a temporary luxury environment that felt more like a private fashion salon than an event inside a shopping center. The design used layered color, tactile materials, sculptural forms, elevated hospitality and fashion-forward details to establish PRIVÉE as an experience rooted in exclusivity, personal service and access.
THE APPROACH
Creative Direction, Experience Design, Event Production, Production Management, Scenic Design, Technical Production, Vendor Management, Talent Management, Guest Experience, Onsite Management, Budget Planning, Venue Management