LULULEMON - AMBASSADOR CELEBRATION
LULULEMON SOHO | NEW YORK, NY
TOUR AND IN-STORE PARTY | COLLAB W/ PLANNED WITH
PHOTO: PHILLIP VAN NOSTRAND
Created for lululemon's ambassador community in New York City, this Soho experience brought together the people who help represent and shape the brand at a local level. The celebration was built around community, connection and shared energy, with a branded environment that felt social and personal rather than promotional. Programming and hospitality gave ambassadors space to connect with one another and the brand while creating a distinctly New York expression of the lululemon community.
THE EXPERIENCE
DDG approached lululemon's New York City ambassador celebration as an authentic expression of its community rather than a traditional branded event. Creative direction and experiential production created an environment that felt distinctly Soho—social, energetic and personal—with the brand integrated naturally throughout.
THE APPROACH
Creative Direction, Experience Design, Event Production, Production Management, Scenic Design, Technical Production, Vendor Management, Talent Management, Guest Experience, Onsite Management, Budget Planning, Venue Management
