LULULEMON - ROCKETTES DANCE EXPERIENCE
RADIO CITY MUSIC HALL | NEW YORK, NY
MEMBERSHIP DANCE CLASS | COLLAB W/ PLANNED WITH
PHOTO: KOHL MURDOCK
lululemon members stepped inside Radio City Music Hall for a New York City experience created in collaboration with the Radio City Rockettes. Built around movement and access, the event connected guests with one of the city's most iconic performance traditions through an experience that went beyond simply attending a show. The partnership brought together wellness, performance and community inside an unmistakably New York setting, creating a memorable member experience rooted in participation rather than observation.
THE EXPERIENCE
DeMartino Design Group led the creative direction and experiential event production for lululemon's member experience with the Radio City Rockettes in New York City. Inside Radio City Music Hall, we brought movement, performance and community together to give members meaningful access to an iconic New York experience in a way that felt distinctly lululemon.
THE APPROACH
Creative Direction, Experience Design, Event Production, Production Management, Scenic Design, Technical Production, Vendor Management, Talent Management, Guest Experience, Onsite Management, Budget Planning, Venue Management