LULULEMON SUMMER SERIES
THE ROOFTOP AT PIER 17 | NEW YORK, NY
SUMMER SERIES | COLLAB W/ PLANNED WITH
PHOTO: MIA ISABELLA PHOTOGRAPHY
The lululemon Summer Series brought movement, wellness and community to The Rooftop at Pier 17 in New York City. Set against panoramic views of the Manhattan skyline, the series transformed the rooftop into a branded destination where guests could participate in instructor-led programming while connecting with the broader lululemon community. The experience combined fitness, hospitality and environmental branding within one of NYC's most recognizable outdoor venues, creating a summer platform that felt equally connected to the brand and the city surrounding it.
THE EXPERIENCE
DDG led the creative direction and event production for lululemon's Summer Series at The Rooftop at Pier 17 in New York City, transforming the venue into a flexible branded environment for movement, community and connection. The approach kept the brand present without overpowering the experience, allowing the programming and Manhattan skyline to become part of the environment.
THE APPROACH
Creative Direction, Experience Design, Event Production, Production Management, Scenic Design, Technical Production, Vendor Management, Talent Management, Guest Experience, Onsite Management, Budget Planning, Venue Management
