PRIVEE LAUNCH
THE GALLERIA | HOUSTON, TX
AN INTIMATE LUXURY SHOPPING LAUNCH
PHOTO: DANIEL ORTIZ
PRIVÉE marked the launch of The Galleria’s luxury membership program with an intimate experience blending fashion, hospitality and philanthropy. DDG led the creative direction and event design, transforming the luxury wing with a palette of dusty pink, coral, oxblood and dove, layered with sculptural forms, custom hospitality moments and lush florals.
The result was a sophisticated launch that introduced PRIVÉE as more than a membership program, creating a new expression of luxury hospitality at The Galleria.
THE EXPERIENCE
Create a temporary luxury environment that felt more like a private fashion salon than an event inside a shopping center. The design used layered color, tactile materials, sculptural forms, elevated hospitality and fashion-forward details to establish PRIVÉE as an experience rooted in exclusivity, personal service and access.
THE APPROACH
Creative Direction, Experience Design, Event Production, Production Management, Scenic Design, Technical Production, Vendor Management, Talent Management, Guest Experience, Onsite Management, Budget Planning, Venue Management
