SUPER BOWL HOST HOUSE
HESS TOWER | HOUSTON, TX
IMMERSIVE VIP HOSPITALITY LOUNGE
PHOTO: MW VISUAL
During Super Bowl week in Houston, the Host House served as an immersive hospitality destination for VIPs, partners and invited guests. The environment brought together branded activations, entertainment, food and beverage and opportunities for connection within a single guest experience. Rather than functioning as a traditional event venue, the house became a home base throughout the week—a place where partners could entertain, guests could gather and the personality of the host city could become part of the Super Bowl experience.
THE EXPERIENCE
DDG approached the Super Bowl Host House as a VIP hospitality experience first and a branded environment second. Experiential production, partner activations and layered programming created an immersive home base where guests could connect, entertain and experience Houston throughout Super Bowl week.
THE APPROACH
Creative Direction, Experience Design, Event Production, Production Management, Scenic Design, Technical Production, Vendor Management, Talent Management, Guest Experience, Onsite Management, Budget Planning, Venue Management
